Cresta is Spanish for crest, ridge, crown, apex, top, peak, pinnacle or summit - therefore, we aspire to do business in a manner that will be a true reflection of the name … Cresta Marketing!

Value Statement

Cresta Marketing strives to offer tailor made creative and strategic marketing solutions in an ethical, social and environmental responsible and sustainable manner.


Cresta Marketing is a business consultancy committed to provide affordable and value-adding strategic marketing products, services and solutions.


  • The busy executive who wants to make informed decisions on strategic marketing issues.
  • Profit and not-for-profit driven institutions that lack resources to optimally address their marketing needs.
  • SMME’s that do not have their own marketing department and/or marketing experts.
  • Marketing professionals and leaders who want to keep their marketing strategies aligned to current global (and local) practices.

Proprietor & Founder

Dawid J. Malherbe

Dawid started out his marketing career with a Bachelor of Economic Sciences with Honors Degree and a Postgraduate Higher Education Diploma (1983 – 1987, University of Stellenbosch). From there he progressed to hold a variety of managerial positions gaining valuable exposure to corporate business, not-for-profit organizations, small-medium enterprises, and managing of big budget projects (e.g. Simonsvlei International, Paarl Vintners, Business Partners Mentors, Santam Insurance & Vredevol Trust).

He also made important contributions in the field of tertiary education as lecturer, moderator and examiner in Marketing Management for 10 years (Stellenbosch College, IAC, Technikon SA & Cape University of Technology). Today he is an accredited marketing professional - Chartered Marketer (SA) 2001, and Senior Marketing Professional (EMC, Brussels) 2007 - with his business consultancy, Cresta Marketing, and lives with his wife and two daughters in the beautiful town of Franschhoek, South Africa.