Profile

Code of Conduct

The Chartered Marketer is required to adhere to the Code of Professional Conduct, which is consistent in all material respects with the Code of Ethics issued by the World Marketing Association, and to participate in a Continuous Professional Development (CPD) program to maintain his/her name on the CM(SA) Register.

Dawid J. Malherbe is a Chartered Marketer (SA) and a signatory of the World Marketing Association's Code of Ethics and is also registered with the European Marketing Confederation (EMC) in Brussels as Senior Marketing Professional. He is also an accredited member of The Marketing Association of South Africa and the Services Seta

General Interest

Journal of Marketing

In 2004 MFSA’s Journal of Marketing interviewed Dawid Malherbe in which he shared his business philosophy and thoughts on marketing.

All in a season

Dawid Malherbe wrote All in a season after his season with cancer to proof to skeptics that God is real and that He has a divine plan for all who calls upon His name!

Name

Value Statement

Cresta Marketing strives to offer tailor made creative and strategic marketing solutions in an ethical, social and environmental responsible and sustainable manner.

Business

Cresta Marketing is a business consultancy committed to provide affordable and value-adding strategic marketing products, services and solutions.

Market

• The busy executive who wants to make informed decisions on strategic marketing issues.
• Profit and not-for-profit driven institutions that lack resources to optimally address their marketing needs.
• SMME’s that do not have their own marketing department and/or marketing experts.
• Marketing professionals and leaders who want to keep their marketing strategies aligned to current global (and local) practices.

Proprietor & Founder

Dawid started out his marketing career with a Bachelor of Economic Sciences with Honors Degree and a Postgraduate Higher Education Diploma (1983 – 1987, University of Stellenbosch). From there he progressed to hold a variety of managerial positions gaining valuable exposure to corporate business, not-for-profit organizations, small-medium enterprises, and managing of big budget projects (e.g. Simonsvlei International, Paarl Vintners, Business Partners Mentors, Santam Insurance & Vredevol Trust).

He also made important contributions in the field of tertiary education as lecturer, moderator and examiner in Marketing Management for 10 years (Stellenbosch College, IAC, Technikon SA & Cape University of Technology). Today he is an accredited marketing professional - Chartered Marketer (SA) 2001, and Senior Marketing Professional (EMC, Brussels) 2007 - with his business consultancy, Cresta Marketing, and lives with his wife and two daughters in the beautiful town of Franschhoek, South Africa.

"My objective is to significantly contribute to the achievement of your organization’s key objectives and to add value to its business practices by sharing my professional, academic, consulting skills and capabilities, which include:

• Strategic marketing planning, i.e. corporate strategy assessments, market focus assessments, marketing audits, and marketing strategies;
• Strategy calibration;
• Strategic brand management;
• Marketing analyzing, planning and implementation;
• Marketing communications and customer relationship management;
• Direct marketing campaign management;
• Online marketing and social media engagement framework development;
• Advertising agency relationship management;
• Marketing consulting and mentoring;
• New product development;
• Business development and SMME management;
• Surgical cash-flow management and budgeting control;
• Training - decision-makers on strategic marketing; and
• Writing - reports, advertisement copy, books and marketing articles."