M-News

attention, interest, desire and action

History behind AIDA

Staff Reporter. The marketing term 'AIDA' (attention, interest, desire & action) and approach are commonly attributed to American advertising and sales pioneer, E. St. Elmo Lewis. In one of his publications on advertising, Lewis postulated at least three principles to which an advertisement should conform:"The mission of an advertisement is to attract a reader, so that he will look at the adve...

Strategic Marketing

Six habits of true strategic thinkers
Winning strategies for marketers

Marketing Mix

History behind AIDA
Focus on branding to make global impact

Innovation & Trends

4 Tips for gamifying your marketing plan
Apple faces tablet branding dilemma

Research & Development

Why some startups succeed and others fail: 10 fascinating Harvard findings
Research and Development a must for sustainable agriculture

Social & Environmental

The business of giving: TOMS Shoes
Business is seeking environmental alliances

Other

United marketer's call from MASA
Red Bull Beverage founder Chaleo Yoovidhya