Innovation & Trends

Social Coupons - should you follow the mob?

Phil Lempert. Technology is bringing virtual customers to life at retail. Online promotional programs like Groupon, Yipit and Scout Mob can lead customers to your doors, but do these services ultimately lead to long-term loyal customers? The Lempert Report sees an evolution in this particular form of marketing -- some of which is already under way -- bringing the marketing efforts local, focu...

Creativity will give you the edge

Ric Lobosco. Entrepreneurial firms think and behave much like children: willing to try anything, and an insatiable curiosity. Sure, they get into a few scrapes; but mostly they grow. Since those little guys often don't know any better, they'll try anything once. And some of them even strike it rich! Pablo Picasso once said, "Every child is an artist. The problem is how to remain an artist...

Healthy innovation attractive to investors

Dominique Patton. Developing healthier foods is not only key to stronger sales for food makers but it also boosts a firm's financial value, as investors increasingly consider it an important element of corporatesustainability. "You cannot look at it in an isolated way but it is clearly a factor," says Pierin Menzli, research analyst at the SAM group, an asset management company specialising in sus...

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