Social & Environmental

6 Basic human needs to rethink marketing

Bryan Kramer. As marketers, it's our job to use stories to build relationships with our audience that both meet their needs and align with the brand we represent. But how do we know which needs hit the hot buttons that are sure to evoke a response?Over the years, I've adopted the "6 Basic Human Needs" that Tony Robbins uses as a foundation in his teaching, and morphed them to apply to marketing:1....

PUMA introduces biodegradable and recyclable products

News Bites. Sportlifestyle company PUMA launched a collection of shoes, apparel and accessories that are either biodegradable or recyclable when consumers return them to PUMA's Bring Me Back Program at the end of their lifecycles. With the PUMA InCycle collection, coming into stores in Spring/ Summer 2013, PUMA takes a first step in addressing the environmental footprint of its consumers' disposal...

The business of giving: TOMS Shoes

Mike Zimmerman. The idea was genius, really. Blake Mycoskie, at the time best known for a 2002 stint on the reality show The Amazing Race, was looking to start something. He'd already started half a dozen businesses, from laundry to billboards, but nothing had inspired him. Mycoskie wanted to inspire. Add to the world, not take from it. He was young, motivated, overflowing with entrepreneurial spi...

Business is seeking environmental alliances

Deborah Snow. What does a Californian professor of geography have in common with a bunch of executives from the Australian insurance industry? A lot more than either side might have thought, it seems.When Professor Jared Diamond travelled here in March for the Sydney Writers Festival to promote his latest book, Collapse, he was surprised to find himself invited to lunch by the Insurance Australia ...