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This 5-step mental workout will make you smarter

Jennifer Miller. Is it possible to make yourself smarter? Until about 10 years ago, most neuroscientists said no. "Back in the day people thought intelligence was genetic," says Dan Hurley, a science journalist and author of the recent book Smarter: The New Science of Building Brain Power. "It was Darwinian: Sorry folks, your brain's not up to snuff." But a growing field of st...

Mountain Dew fiasco shows brand desperately wants street credibility

Christopher Heine. Mountain Dew's problems with cultural sensitivity this week culminated with the pulling of its "Felicia the Goat" spot today (1/05/13), after suffering similar marketing damage when the family of Emmett Till during the last several days denounced the brand's sponsorship of rap artist Lil' Wayne. The rapper negatively references Till - an African-American who was brutally murdere...

Branding science to save us all

Ira Kalb. One of the serious side effects of the financial meltdown is the cutting of funds for scientific research. Development of the microprocessor to power your computer and mobile phone is a bi-product of government-funded scientific research to land a man on the moon. Cures for disease, the development of renewable energy, and the ability to grow more food and create safe drinking water are ...

Luxury brands snub Africa

Fin24.com. Africa has more millionaires than Russia, but for many wealthy Africans shopping for designer handbags or luxury watches still means travelling to New York or Europe.Even as luxury goods companies have ventured into unconventional markets such as Mongolia, Africa has been seen as a source of inspiration for their designs rather than of big-spending customers."Luxury goods companies have...

An open letter to marketers: 'consumer' is a dirty word

Steve Sammartino. After entering business vocabulary from the detached world of the economist, it is now a word used every day in the corporate, marketing and advertising professions. But, this particular word is not only semantically distasteful, but has a significant strategic impact on the way brands go to market.Language is one of the most valuable tools that humans have ever developed. It is ...

10 Do's and don'ts for writing today's news release

Scott Van Camp, PR News. More journalists than ever before are now using social media to source, research and write their stories. As PR News reported in June 2012, a survey of 600 journalists by Oriella found that more than half (55%) use social channels such as Twitter and Facebook to find stories from known sources, and 43% verify existing stories using those social platforms. That's why it's i...

United marketer's call from MASA

Editor's desk. The Marketing Association of South Africa (MASA) has issued a call to the industry to unite as one body to represent the rights and needs of the industry. "The marketing landscape and the way we perceive marketing in South Africa has changed and evolved significantly over the last few years," says the MASA CEO, Sarel du Plessis.According to du Plessis, there is debate regarding the ...

Red Bull Beverage founder Chaleo Yoovidhya

David Segal. Chaleo Yoovidhya of Thailand, who earned billions by creating and marketing Red Bull, the energy drink that has added a caffeinated jolt to countless all-nighters and parties, died on Saturday in Bangkok. His death was reported by the state broadcaster MCOT, which cited the Thai Beverage Industry Association. The Nation, a Thai newspaper, reported that he was 90, while several other n...

What is in store for 2012

Adrian Salbuchi. The Private Global Power Elite embedded in major governments is dead set on imposing World Government on us sooner rather than later. Le'ts look at 12 mega-processes - veritable "Triggers" - that we infer they are using to achieve their goals. All roads lead to World Government. This should come as no surprise. London's Financial Times openly articulated this view in an article by...

REAL Chartered Marketers acknowledged

Sandra Gordon. After a long and sometimes painful process the Chartered Marketer SA qualification has come of age. At a function in Johannesburg on Wednesday, 18 February 2009, Ivor Blumenthal CE of the Services SETA congratulated all those who had worked tirelessly behind the scenes to ensure that the standards and momentum of the CM SA qualification remain intact. He singled out the inter...

Why is Africa so poor?

Dr. Peter Hammond. Robert Guest, the African Editor of The Economist tackled the subject of Africa's poverty, and what can practically be done to uplift the people of Africa, in his book: "The Shackled Continent - Africa's Past, Present and Future." Robert Guest is a graduate of Oxford University and he lived in Africa for three years reporting on the wars, famines and economics. He regularly appe...

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